The Loc Expo
A Loc'd & Natural Hair Event
August 23, 2025 | Atlanta, GA.
Loudermilk Conference Center
Why The Loc Expo
Finding Inspiration in Every Turn
The rise of the Natural Hair Movement has sparked a global shift — empowering individuals of all backgrounds to embrace their natural and Loc’d hair with pride. What began as a personal journey for many has evolved into a vibrant, connected community that shares tips, swaps products, and uplifts one another through stories of authenticity and self-love.
From classrooms and sports fields to boardrooms and military bases, natural hairstyles are breaking barriers and earning long-overdue acceptance in every corner of society. The Southern Loc Expo was born from this movement—to celebrate these strides, challenge lingering myths about Locs, and showcase the comfort, beauty, and dignity of wearing natural hair unapologetically.
Meet The Team
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The Origins of the Loc’d Hair Expo
Our Story
A Movement Rooted in Culture, Crowned in Community
The spark behind the Loc’d Hair Expo began with Lateefa—a passionate advocate of Loc’d hair, a proud wearer for over a 13 years, and a frequent traveler drawn to the richness of natural hair culture. Her journeys took her across cities in search of spaces that celebrated the Loc’d lifestyle—spaces where beauty, identity, and culture converged. But time and again, she found the same result: few events existed, especially in the South, that honored the full depth and diversity of the Loc’d community.
Inspired to fill that void, Lateefa reached out to her cousin, Fatimah, co-organizer of Atlanta’s iconic Sweet Auburn Music Fest. Together, they envisioned something groundbreaking—an immersive celebration devoted entirely to Loc’d Hair Culture and natural hair empowerment. This wouldn’t be just a hair event—it would be a cultural experience where self-expression, heritage, and holistic beauty take center stage.
As the vision blossomed, they were intentional about honoring the vastness of the Loc’d community. They understood that Locs are more than a style—they’re a lifestyle, a spiritual journey, a cultural legacy. Whether worn for fashion, faith, or freedom, the event needed to be a safe and soulful space where all paths and people felt acknowledged and uplifted.
While planning was underway, Fatimah brought two essential voices into the mix:
✨ Sasha, a Master Loctician whose expertise in hair care and deep connection to the Loc’d community helped shape the creative direction of the event.
✨ Golda, affectionately known as “High Heals,” a powerful presence in the Conscious Community, whose insight ensured that the cultural and spiritual significance of Locs remained at the heart of the experience.
Together, this dynamic team helped refine the vision, bridging perspectives from every corner of the Loc’d world, from professional artistry to spiritual roots, from cultural pride to creative expression.
As they continued to build, they saw the natural alignment between the Loc’d and Natural Hair Communities. Fatimah, a naturalista herself, recognized the parallels in care, identity, and cultural pride. Including natural hair wearers wasn’t just an expansion—it was a necessity. The event would embrace and uplift all textures, all crowns, and all journeys.